Petra Blaisse, Art Applied
Tuesday 17 Jun 2025 from 7pm to 8:30pm
Free upon registration
Talk in english
A discussion with Petra Blaisse on Applied Art, a monograph dedicated to the hybrid and visionary work of the designer and her Inside Outside studio, at the crossroads of design, architecture, landscape and textiles.
The nearly 900-page volume provides an overview of the studio's journey of discovery and collaboration, with detailed testimonials from Petra Blaisse, partners Jana Crepon and Aura Luz Melis, and members of the Inside Outside team on projects from 1986 to the present day.
It includes newly commissioned essays by Penelope Curtis, Christophe Girot, Rem Koolhaas, Charlotte Matter, Fatma Al Sehlawi, Jack Self, Laurent Stalder, Helen Thomas and Philip Ursprung.
The book is edited and presented by Fredi Fischli and Niels Olsen of gta Exhibitions/ETH in Zurich.
A book signing will follow the presentation.
Petra Blaisse founded Inside Outside in 1986, a multidisciplinary design studio that encompasses interior design, landscape architecture, exhibition design, and textile design. With a background in visual arts, Petra began her career as a freelance exhibition designer, collaborating with design studios and architecture offices such as OMA. Since 2016, she leads Inside Outside alongside her partners, Jana Crepon and Aura Luz Melis. The studio’s projects are internationally acclaimed, with works across Europe, the Middle East, Asia, South America, and the United States.